WELCOME TO IMPETUS SPORTS

Creating value for brands, rights holders and sports tech by delivering innovative sports marketing solutions.

ABOUT US

SERVICES

We work with BRANDS on their Global Sports Sponsorship and Licensing strategy. Our insights and knowledge of the sports sponsorship landscape helps them identify and evaluate premier sports properties globally. We support brands on their implementation of these strategies.

BRANDS
We work with RIGHTS HOLDERS on their Sponsorship, Licensing and Digital Strategy. Our insights and knowledge of the sports sponsorship landscape helps them identify brands and Fans.

RIGHTS HOLDERS
We consult with SPORTS TECH STARTUP on their Strategy, Marketing, Commercial and Investor Strategy. Our insights and knowledge of the sports landscape helps them identify rights holders, brands and broadcasters.

SPORTS TECH

OUR WORK

CONSULTING, SPONSORSHIP

Brazil Legends Tour 2025- Sponsorship

CONSULTING, SPONSORSHIP

SPONSORSHIP

RedBull x FC Goa

SPONSORSHIP

SPONSORSHIP, CONSULTING

FC Goa- Strategy & Sales

SPONSORSHIP, CONSULTING

SPONSORSHIP

RCOM ICC WORLD CUP (2011 -2015)

SPONSORSHIP

SPONSORSHIP, SPONSORSHIP ACTIVATION

ESPN STAR SPORTS (2012 - 2014)

SPONSORSHIP, SPONSORSHIP ACTIVATION

MORE WORK

VENTURES

IMPETUS SPORTS CAPITAL

Impetus Sports Capital, a dedicated Sports Fund and Advisory firm that will invest in and advise early and growth-stage companies driving innovation across the sports ecosystem in India, Middle East, and Southeast Asia.
Impetus Sports Capital will focus on Seed to Series A investments across tech in sports, media & community, gaming & esports and sports infrastructure.

KNOW MKORE
IMPETUS SPORTS SCHOOLS

We are a Global Sports and Education Agency dedicated to integrating education with a proven pathway in sports. Utilizing technology, experience, and a strong network, we support children in their sports development journey.

KNOW MORE

“We are thrilled to welcome Impetus Sports to our team. Their strategic insights and commercial acumen will be invaluable as we continue to expand our footprint and enhance our offerings. This appointment underscores our dedication to attracting top sponsors to drive our ambitious goals.”

CEO, FC GOA
Working with the team at Impetus Sports has been an incredible experience for Red Bull India. Their deep understanding of the sports and entertainment landscape, coupled with a highly strategic approach, has truly elevated our brand's presence.

Country Sports Marketing Manager
RED BULL INDIA
Working with Aditya is like forgetting what stress is. Aditya completely takes over the responsibility and he exudes a quite a confidence that ensures completion of every assigned project.

Ratnakar Suvarna, General Manager
RELIANCE COMMUNICATION
“The Brazil Legends Tour 2025 was a landmark event that celebrated the magic of football and its global fanbase. The team at Impetus Sports brought deep expertise, creativity, and commercial rigour to the project — helping us secure meaningful brand partnerships that elevated the experience for fans and stakeholders alike. ”

Arup Soans
BRAZIL LEGENDS TOUR 2025

INSIGHTS & NEWS

INSIGHTS

Oct 28, 2025

Impetus Sports Launches Impetus Sports Capital — A Sports Fund and Advisory Platform for the Future of Sports

Oct 28, 2025

Impetus Sports today announced the launch of Impetus Sports Capital, a dedicated Sports Fund and Advisory firm that will invest in and advise early and growth-stage companies driving innovation across the sports ecosystem in India, Middle East, and Southeast Asia.

Oct 28, 2025